Sampson12
Is our society denying laborers corporate ...

An article was recently published by Business Insider titled “Southwest asking corporate employees to work at airports; staffing”. https://www.businessinsider.com/southwest-asking-corporate-employees-to-work-at-airports-staffing-shortages-2021-12?op=1

It seems that the article is implying that operational employees no longer want to work at Southwest Airlines. In a free market society laborers usually don’t want to leave the stability of their workplace unless there is a reason. I don’t know why Southwest Airlines employees are leaving but based on reasons people typically do leave their employment it could be because of things like hostile working conditions, unfair compensation policies, or a threat against their safety.

So we know that something is causing a mass exodus of employees at Southwest Airlines. And it is a big enough issue that people who would otherwise remain in a stable, employed position are willing to disrupt their lives because of it.

From a corporate accountability standpoint, where consumers hold publicly traded shares in the company, this mass exodus should probably trigger some sort of corporate policy reform. There should be corporate accountability for how executives are directly causing employees to leave in mass at a publicly traded company.

But instead, according to the article, corporate executives are instead asking mid-level employees to “volunteer” to work for free. And yes, this DOES sound like a massive overstep of power. We have no way to know that the “volunteers” are not being coerced to “volunteer” out of fear. This fear might be driven from fear of losing their job, fear of not getting a promotion, fear of executive leadership choosing to run the entire company to the ground rather than reform their policies, or other reason.

I am curious though if the CEO “volunteered” to work any of these 8 hour shifts.

So here are some interesting things to consider. Southwest airlines is a publicly traded company and average middle class U.S. citizens do hold some of those shares. I’m sure that employees of Southwest Airlines also own shares of the company’s stock. So according to how our capital markets are supposed to be working, Southwest’s executive leadership should be aligning corporate policy with the best interest of its shareholders. But the shareholders (i.e. employees) are leaving, possibly being censored in the media, and the remaining employees are working for free.

In a world where corporate accountability was paramount, don’t you think the ideal response of a publicly traded company to be:

  • That it changes it’s policies that are making operational laborers uncomfortable?

  • That it changes it’s leadership which is pushing policies that operational laborers are uncomfortable with?

In a society where corporations were held accountable, I believe the results would be dramatically different. Mid-level employees would probably be paid for the work they are performing instead of “volunteering” to work for free over the holidays. Operational laborers would be able to keep the financial stability of the job they have held for however many years. And middle class consumers wouldn’t see the value in their investment decline as the company loses money over unpopular policies.

Is our society denying laborers corporate accountability? Thoughts on the recent Southwest Airlines labor exodus.
financial planning
Sampson12
5 steps to create your 2022 financial plan

Katelyn here! Earlier this month I shared with my followers in my private FB community “the Savvy Boss Club” the December 2021 financial planning calendar. This calendar is based on the same financial planning calendars that I used many times before at large multinational corporations.

This time every year you can expect your finance partners to be busy finalizing the draft version of the 2022 financial plan by using estimated Dec'21 results (because the full-year results won't be available until January when December has officially closed).

Technically though, I had my business unit dialed in and we had our plan mostly done all the way back in September. Which means that I started sending my team their planning templates back in March.

And I did that because if my team had any hope of getting the money they wanted approved by executive leadership in October, I had to start the negotiations back in July.

Keep in mind I was negotiating for a minimum of $400M.

I am very proactive when it comes to planning for a lot of reasons. One reason is because my dad is a real estate developer. I grew up hearing about how in order to make a profit, first you have to invest in all the resources you need. If you don't have the resources you need then you can't make the thing you want to make and you certainly can't sell it.

And those pesky finance folks can get in the way of allocating the right amount of budget to get those materials and build those houses!

I really do have so many stories of my internal battles with finance coworkers and leadership to advocate for my business to get the budget they requested.

But I couldn't advocate for anything if I didn't have my team dialed in working with me to create our financial plan at the right time.

It is critical for the success of your business to have a financial plan for 2022. And that's just in general, not even counting the sky-rocketing inflation, supply chain crisis, labor shortage, and a ridiculous list of current events that are currently taking a toll on people.

So here are five steps you can take today to create your 2022 estimated financial plan:

Step 1: Download your bank statement into csv or excel format.

Everything should always tie back to your bank statement! Now keep in mind that cash flow is not the same as profit and you have to take extra steps to correctly recognize revenue and expenses.

Step 2: Categorize your revenue and expenses in broad categories.

You can do this easily directly in the csv or excel sheet that you downloaded. Just pick a column next to the data and in the same row each transaction add common category.

Step 3: Make adjustments.

Be sure to add to the end of the data any additional revenue or expenses you expect to incur by the end of the year that are not yet reflected in your bank statement. An example would be if you are running Facebook Ads and the ad is running and you are incurring a liability but Facebook hasn’t charged you yet. Add this expense at the bottom of your transactions list with an estimated amount.

Step 4: Total everything up according to the categories in a P&L format.

If you need help with a P&L format comment below “P&L”.

Step 5: Duplicate the totals and use a multiplier for each category.

Take your 2021 estimated results and use that as the base for your 2022 financial plan. Then multiply each category by a growth multiplier. Especially when there is high inflation, you need to include the impact of expected higher expenses in the future.

If you want to see my live training on these 5 steps you can view it here: https://fb.me/e/4mQunQeoc

Comment below “financial plan” for help creating a custom 2022 financial plan today!

5 steps to create your 2022 financial plan
Commercial Real Estate
Sampson12
Is there trouble brewing for commercial real ...

On February 19th, 2021, the federal reserve issued its semiannual “Monetary Policy Report” (1). A report that I am particularly interested in because it mentioned that “commercial real estate prices remain at historically high levels despite high vacancy rates and appear susceptible to sharp declines, particularly if the pace of distressed transactions picks up or, in the longer term, the pandemic leads to permanent changes in demand.”

I’ve been anticipating this sentence since the beginning of the pandemic as the governors of many states shut down the profitability of many commercial buildings. I fear, however, that readers may not be sure what the federal reserve is talking about or why one could interpret it with concern.

So in this article, I will paint a fictional but relatable and realistic scenario of why there might be concern for the commercial real estate market.

Let’s pretend that there is a yoga studio, owned by Sally, operating profitably in January of 2020. The previous year, the business had the following:

Is there trouble brewing for commercial real estate? (part 1)
Financial Health
Sampson12
Don’t make business decisions based on how you ...

During one of my roles at a large multinational corporation, my business partners asked me to look into the tax benefits of donating material. You see, the team had already bought the material (so it was already expensed, aka “written-off” for tax purposes) but they did not need to use it anymore. They wanted to know if there was any reason for them to donate the material as opposed to just throwing it away. Throwing the material away would be easier so they were looking for an incentive to donate the material.

Since I am a business financial planner, I create and analyze financial budgets and forecasts compared to actual results, I reached out to a tax accountant for an answer. Similarly, in a corporate world, a tax accountant would not answer questions from business partners on planning out the financial impact of future business decisions. Those questions would be deferred to me.

When I reached out to a tax accountant I explained the situation and he answered that since the material had already been written-off (or expensed) there was no further tax benefit that could be gained. When something is expensed then the full value of the item is reduced from taxable income, simplified meaning: you don’t pay taxes on it. Then he said something which embodies so much of what we KNOW in corporate finance but that is not well-known to the average person outside of finance:

Please tell your business partners not to make any business decisions based on how they think it will impact taxes.

Why did he say that? The short of it is that taxes are complicated and a good tax accountant can do your taxes well whether you are making billions of dollars in profit or negative profit. Companies who are making BILLIONS of dollars in profit are paying a relatively small amount in taxes and are using the same tax code that you are as a small business owner. That means that the tax savings are in the tax code and are not based on the business decisions you make. You should make business decisions based on what is best for growing and improving your business not based on how you think it might impact taxes.

And it is something your tax accountant should be saying to you. Similarly to what highly paid tax accountants for large corporations say to their business partners.

Don’t make business decisions based on how you THINK they may impact taxes
Tips
Sampson12
Tips on Attracting Airbnb Customers

I was so excited to start working at a large Tech Company in the Bay Area, but I didn’t want to MOVE to the Bay Area. My family and community all lived a few hours away and I had just gotten out of a traumatizing lease in San Francisco. So I decided instead to commute to the Bay Area during the work week and stay at various Airbnbs or hotels. Needless to say I have quite a few thoughts on Airbnbs and hotels in the Bay Area and have picked up some tips based on my background and discussions with Airbnb hosts.

Let me tell you a little more about the kind of Airbnb guest I try to be:

  • Always try to pick up after myself even during the week that I am staying there

  • Mostly keep to myself especially after long workdays

  • Usually ate dinner at my company, at a restaurant, or lived off snack bars, cheese sticks, and pita chips since I didn’t like cooking in other people’s homes

  • Value cleanliness

  • Faith-centered so I try not to break or damage other people’s things and also not to steal

If you are an Airbnb host and you are looking for customers similar to me I have some tips on how to attract customers like me. And just so you know, if you are new to Airbnb I have heard from Airbnb hosts who have had some really tough customers who weren’t clean and did damage some things in the room. Everybody is different and I’m willing to share what I looked for when choosing an Airbnb room.

I want to preface these tips with the understanding that for many people and Airbnb is an alternative to a hotel room. Here are the accommodations I can usually expect from the hotel rooms (*pre-covid) I would consider as an alternative:

Tips on Attracting Airbnb Customers

Facebook Group

3 Simple Strategies to Grow a Facebook Group

3 Simple Strategies to Grow a Facebook Group

*Guest blog by Jono Petrohilos from The Course Creator Community.

** I’m thrilled to post this content to my blog as there are quite a few business owners taking advantage of Facebook Groups today. I found this article to be an easy read and informative! Remember to take advantage of my FREE Direct Your Business With Confidence for all kinds of tips and tricks on how manage money for your business.

When it comes to growing a Facebook Group in 2021, there are hundreds (if not thousands) of ways to do it! Facebook, Instagram, LinkedIn, YouTube, Tik Tok, Clubhouse, Podcasts… you name it!

BUT…

Most of the strategies above take time and effort!

And look… There’s nothing wrong with a bit of hard work… Especially when starting off… You’re going to need to work hard!

But the ultimate goal when it comes to growing a Facebook Group is to let Facebook do most of the heavy lifting for us!

We want to leverage the Facebook algorithm so that OUR group shows up in the Facebook feed without us having to do anything.

This way, you can spend less of your time actually growing the group and more of your time on engaging the group and converting your Group members to leads and clients!

Strategy 1: Naming Your Facebook Group

I recently wrote a full blog on how to name your Facebook Group and I share the specific formula to use (you can find that here) but let me give you the overview here!

You want to name your Facebook Group something that your ideal group member is searching!

E.g. One of my Facebook Groups is called the Course Creator Community and one of the questions to join my Facebook Group is “where did you hear about us”. Every day I will get 4-5 new members' requests to join the Group, saying they heard about us simply typing in “Course Creator” in the Facebook search bar!

There’s no better group member than this! They have actively searched for what we do on Facebook, found our group, clicked join, answered a few personal questions and maybe even given us their email! All from just naming the Group correctly!

We also get a similar number of group member requests who say ‘Our group popped up in their feed / suggested groups’ and they joined because they are Course Creators or want to be course creators!

Now the Group popping up in their news feed doesn’t have anything to do with the Group name, that’s got more to do with how engaged our Group is. However, the members are joining our Group because the name of the Group makes it super clear / obvious what we do!

A few common mistakes Group Admin’s make when naming their group:

1) They make the group name too cute / clever

e.g. I have a friend who runs a finance company called ‘Python Wealth’. He has a community Facebook Group and he’s named it - ‘The Snake Pit’. Now I think that’s pretty clever and cute. In saying that the only people that are going to find / join his group organically are snake enthusiasts and snake enthusiasts are not his ideal client!

2) They name their group after their business

This makes sense in theory because your Facebook Group is essentially an extension of your business but similar to above, no one is searching on Facebook for your business (unless you’re already a big name in the industry). If you really want to add your business name to the group - add it to the end. e.g. “Course Creator Community by Jono Petrohilos”

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